Swedish-german photographer located in Stockholm and Örebro with a passion for advertising and beauty.
After almost 20 years as Copywriter and Creative Director in agencies such as BBDO, Ogilvy & Mather, Jung von Matt and FCB she decided to change direction, went into photography and never looked back. After graduating in commercial photography at Swedens prestigious college Fotoskola Gamleby she soon became one of the most sought after newcomers in Sweden.
Her experience with clients such as Mercedes-Benz, Audi, Wella, Nivea or Burger King, her many awards like Art Directors Club Germany, Cresta, Clio, Montreux Festival, LIA, Moebius, New York Festival and Epica in combination with her strategic yet playful view on brands have rocketed her career.
With her unique and distinct imagery and conceptual strength she has quickly become a favourite for art directors and editors in both Sweden and Germany.